JNBY Design Limited (03306) GM increased attributable to the enhancement of the brand power, deflation haze becomes potential concern March 19, 2024 150

PSR Recommendation: NEUTRAL Status: Maintained
Target Price: HKD15.27

Founded in 1994 and listed on the Hong Kong Stock Exchange in 2016 (stock code: 03306),
JNBY is designer group in China and is headquartered in Hangzhou, China. JNBY design and
sell fashion apparel, footwear, accessories and home products under a portfolio of brands in
three stages, including mature brand representing JNBY, younger brands representing
CROQUIS, jnby by JNBY and LESS, and emerging brands representing POMME DE TERRE,
JNBYHOME. As of December 31, 2023, the total number of standalone retail stores around
the world is 2,036 (including “JNBY Group +” multi-brand collection stores), sales network
has covered all provinces, autonomous regions and municipalities in Mainland China and
across nine other countries and regions around the world.
GM increased attributable to the enhancement of the brand power
For the year ended June 30, 2023 (FY2023), the total revenue amounted to RMB4,465
million, an increase of 9.3% YoY. The net profit amounted to RMB621 million, an increase of
11.2% YoY. Net profit margin increased by 0.2 percentage points YoY to 13.9%. The basic EPS
were RMB1.24, an increase of 10.7% YoY, with a final dividend of HK$0.67 per share
(equivalent to RMB0.63 per share), together with the interim dividend of HK$0.30 per share,
the total dividend of HK$0.97 per share for the year. The company’s gross profit increased
by 11.9% to RMB2,917 million; The overall gross profit margin increased from 63.8% for
FY2022 to 65.3% for FY2023. In percentage terms, the selling and marketing expenses
accounted for 38.0% (FY2022: 37.0%), the increase in the expense ratio as compared to the
previous year was mainly attributable to the increase in the investment in long-term brand
power building.

About the author

Profile photo of Eric Li

Eric Li
Analyst
Research

李浩然先生(Eric Li) 高級分析師 現任現為輝立証券持牌高級分析師,曾任職股票基金、家族辦公室及證券公司等,擁有多年的證券研究部門從業及投資經驗,並先後於香港最暢銷的財經媒體撰寫投資專欄。畢業於香港理工大學電子計算系。 Eric is currently a licensed research analyst at Phillip Securities. Prior to joining Phillip Securities, he has years of equity research and investment experiences in asset management company, family office and securities company. Meanwhile, he has written investment columns in Hong Kong`s best-selling financial media for years. He holds Bachelor of Arts in Computing from The Hong Kong Polytechnic University.

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