- Both 2Q26 revenue and PATMI exceeded our expectations. Revenue grew 16.6% YoY, the fastest growth in four years, mainly driven by faster-than-expected growth in iPhone (+22% YoY) and the China market (+28% YoY). 2Q26 revenue/PATMI were at 55%/56% of our FY26e forecasts.
- Strong demand for iPhone 17 and MacBook continues, with demand exceeding supply. Management guided 3Q26 revenue growth of 14–17% YoY, supported by continued strength in iPhone and MacBook. However, rising memory costs are expected to intensify in the coming quarters, presenting a longer-term margin headwind.
- We maintain our NEUTRAL recommendation, with a higher DCF target price of US$280 (prev. US$260). We raise our FY26e revenue and PATMI assumptions by 2% and 1%, respectively, to account for stronger-than-expected iPhone 17 growth. WACC of 6.5% and terminal growth of 3.5% remains unchanged. AAPL’s ability to sustain product-led growth while translating its AI investments into meaningful user adoption and monetisation will be key to supporting its valuation.
Continue Reading

