- AAPL held its annual Worldwide Developers Conference (WWDC) on 8 Jun, unveiling updates to Apple Intelligence, an enhanced Siri leveraging Gemini, and broad iOS performance upgrades aimed at improving the user experience across both old and new devices.
- The updates strengthen AAPL’s ecosystem advantage, which could drive a more robust upgrade cycle and improve services revenue potential, all while requiring comparatively modest Capex investment compared to hyperscalers.
- We maintain our NEUTRAL recommendation, with a higher DCF target price of US$290 (prev. US$280). We raise our FY26e revenue and PATMI assumptions by 2% and 1%, respectively, to account for continued iPhone 17 growth. We also lower our beta assumption from 1.00x to 0.95x, reflecting increased confidence in AAPL's long-term competitive positioning and the durability of its ecosystem. Terminal growth of 3.5% remains unchanged. WWDC provided greater visibility into AAPL's AI strategy yet successful execution and broader user adoption will be critical to translating these into sustained earnings growth.
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