Weimob Inc. (2013 HK) SaaS product upgrade to optimize functions, while the increase in price accelerates the company’s growth January 25, 2021 281

PSR Recommendation: ACCUMULATE Status: Downgraded
Target Price: HKDHKD28.20

Investment Summary
The functions of SaaS products are upgraded along with the price increase
Weimob announced on its official website on January 5, 2021 that in order to further
effectively help merchants in their digital transformation, the functions of Weimob ecommerce and retail SaaS products will be upgraded. The followings are the detail of the
upgrade.
Wei Mall:
1) The name and price of the basic version are maintained, while the page decoration,
interactive marketing and other functions are upgraded.
2) The standard version is renamed as premium version and a variety of marketing plugins are
added, including “Periodic Purchases” (週期購) (buyers place an order once, and merchants
can deliver multiple shipments to buyers, in order to help merchants to increase their
customers’ value, increase GMV, and reduce marketing costs) and “One Code Multiple Use”
(一碼多用) and etc. The price of the version was increased from RMB 9800/year to RMB
12800/year.
3) The premium version is renamed as deluxe version, while sales channels, memberships
management, customer analysis, advanced marketing, store promotions and other function
are upgraded. The price was increased from RMB 16800/year to RMB 19800/year.

About the author

Kevin Chiu
Analyst
Research

Kevin Chiu received Bachelor`s Degree from University of Bristol and obtained Master`s Degree with distinction in Accounting and Finance from Warwick Business School. Kevin once worked as an analyst in the Equity Capital Market department of China Securities International, and he is familiar with the operation of Hong Kong`s capital market. Kevin is currently a licensed research analyst at Phillip Securities and covers TMT / Education sectors.

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