US Market Outlook: What if the Republicans Carry on Holding the Fort? November 2, 2018 1151

The next congressional elections is the highly anticipated Midterm elections, which will be happening on 6 November 2018.  As much as this topic has been a highly discussed about topic over the past few months, do you know exactly what this Midterm election is? How will it impact the US’ political system, and possibly the stock market?

What is US Midterm Elections?
Midterm elections are the federal elections in which voters choose members of Congress but not a new president. “Midterms” are held halfway between presidential elections. Voters elect one-third of all U.S. senators and all 435 members of the U.S. House of Representatives during the midterms.

Midterms determines which political party— which in this case refers to the Democrats or Republicans — will control each chamber of Congress for the next two years. The party in control of either chamber is the party more likely to get its proposed legislation passed in that chamber. Proposed legislation must pass in both the House and the Senate for it to reach the President’s desk for approval.

Trump’s Promise
President Donald Trump recently announced that he is looking to introduce a middle-income tax reduction of about 10%. Sounds good? Of course, but the only catch to it is that the Republican lawmakers are unaware that they are working on this legislation and that voting to pass this tax bill will only happen after the Midterm elections. This is in response to the controversial GOP tax reform bill which is unpopular amongst many voters as they felt it did not really benefited their family nor the US economy. If Republicans are to win the Midterm elections, there will be a good chance the proposed middle-income tax reduction bill will be passed.1

Benefits of Tax Reduction for Consumer Discretionary Sector
A tax reduction will increase the purchasing power of the middle-income families, which in turn will further stimulate the economy as they will have more capacity to spend.

With the expected increase in consumer confidence and spending, potentially higher GDP and record low unemployment rate, the consumer discretionary sector is expected to reap the benefit.

Consumer discretionary is the term given to goods and services that are considered non-essential by consumers, but desirable if their available income is sufficient to purchase them. Consumer discretionary goods include items like durable goods, apparels, entertainment and leisure, and automobiles.

Here are some industries that could possibly benefit from the tax reduction:

The automobile industry has been on a downtrend for the past few months due to the concern over the trade war and implementation of tariffs on auto parts and vehicles. Many of these automobiles companies including the likes of General Motors and Ford are currently trading below valuation.

General Motors (NYSE: GM.US)
General Motors (GM) recently trimmed guidance and lowered its outlook despite posting good results. GM’s share price has been dropping due to the uncertainties that has been brought up due to the trade war between US and China – namely the tariffs which will affect its bottom line. However, the company is introducing a new strategy to build a new revenue stream, which is to deploy an autonomous transportation service to generate revenue continuously.2

GM is currently trading at a relatively low valuation with P/E ratio of 5.0 and a 4.2% dividend yield. This, coupled with the ever improving US economic condition, makes GM appear like a value buy.

Ford (NYSE: F.US)
Ford’s share price jumped by 9.9% on Oct 25 after issuing its third quarter earnings reports. The automobile company also announced plans to drive $25.5b with regards to efficiencies related to material costs, products engineering, manufacturing and marketing.

Ford is currently trading at a P/E ratio of 7.8 with a 6% dividend yield. With the release of new car models and the benefits already reaped from the recent corporate restructuring, we should expect results to improve for the company.

Entertainment and Leisure
When consumer discretionary spending is up, so does the travel and tourism industry. Booking sites, hotels, airlines and cruise industries are set to continue to benefit from the increase in US consumer spending as well as the booming China middle class.

Expedia Group is the world’s leading travel platform, with an extensive brand portfolio that includes renowned online travel websites such as, Orbitz, Trivago and HomeAway. Booking sites like Expedia has boomed in recent years thanks to tech-savvy and cost awareness among consumers.

The company recently recorded its best performing month in July, with historical performance up an average of 9.72%. Its gross profit margin stands at 74.69%, compared to the sector’s average of 33.79%. Given the strong financial metrics of the company, the company’s stock is a good opportunity for investors who are looking for something from the consumer discretionary sector.

Hilton Worldwide Holdings Inc. (NYSE: HLT.US)
Hilton Worldwide Holdings Inc is a hospitality company that owns, leases, manages, develops, and franchises hotels and resorts. It operates through two segments, Management and Franchise; and Ownership. The company engages in direct hotel management and licensing of its brands to franchisees. It operates a myriad of hotel and resorts like Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Hilton Hotels & Resorts and Hilton Garden Inn.

With the increase in consumer spending, change in consumer behaviour in which millennials are traveling more often and the rise of the China middle income group, it has led to improvement in Hilton’s occupancy rates. The group’s margin has also been growing due to the continuous growth of its international operations and efficiency.

For investors looking to diversify their portfolio with a stock from the consumer discretionary sector, Hilton Hotels is a good opportunity at this point due to the recent stock price pullback.

More information about the above mentioned stocks can be found below:

Source: Bloomberg data as of 31 Oct 2018


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About the author

Allan Tan Guo Hao
Equity Dealer
Global Markets Desk & Support

Allan joined Phillip Securities in 2013 as an Equity Dealer in the Global Markets Team. He specialises in the US, UK, European & Canadian markets.

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