Site Visit Highlights
Description of the Chongqing Liangjiang asset
Sasseur (Chongqing) Outlets stands out as the star asset with the highest valuation (Dec 22: RMB 3,129 mn) and the most significant foot traffic. It is a retail outlet mall strategically targeting middle and upper-class consumers. As of Dec22, VIP members reached 967k with 3 different tiers and own set of benefits (Figure 3 and 4).
Description of the Chongqing Bishan asset
Sasseur (Bishan) Outlets is a comprehensive shopping destination that seamlessly combines retail shopping with entertainment, dining, education, and leisure experiences. It offers various amenities, including UME cinema (Figure 12), Counter-Strike game area (Figure 8), a VIP lounge (Figure 11), and a super farm for strawberry picking (Figure 7). The recent Asset Enhancement Initiative (AEI) involves AI assistance to guide customers and provide the latest offers and promotions (Figure 10).