China’s dairy product consumption is still in a period of steady growth. With the increase in disposable income of households and individuals, relaxing of two-child policy, we are optimistic about the prospects of the dairy industry. The State Council has released a circular in last June to guide the industry’s development. It says the whole industry should be revitalized by 2025. It encourages the integration of dairy enterprises, promotes milk-drinking program to students and cultivates national habits of dairy product consumption.