Bosideng (3998 HK) Brand reform, leading domestic to international July 17, 2020 226

PSR Recommendation: BUY Status: Initiation
Target Price: HKDHKD2.89

Investment Summary
The leader in the domestic down industry, with a history of more than 40 years
Bosideng is the leading down jacket group in China, and its market share ranks first in the down jacket industry in China for 25 consecutive years. By positioning a diversified brand strategy, the Group can meet the needs of different customer groups and consolidate its leading position in the Chinese market. Group actively implement the brand development strategy, proposed to “Focus on the main channel, the main focus brands, shrinking diversity” as a foundation for development on diversified business

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