The Positives
+ Strong gross margin delivery. AAPL recorded 1Q24 gross margins of 45.9%, coming in at the high end of its guided 45-46% range. Product margin expansion is driven by a higher mix of the pricier Pro version of iPhone, while the Services margin is driven by a record installed base of more than 2.2 bn. We expect a sustained growth in gross margin due to the recent robust performance of Services (11.2% YoY). The margin could expand further as the revenue mix shifts towards this more profitable segment. (The Services gross margin was at 72.8%, almost twice of that of Products gross margin of 39.4%).
The Negatives
– Weak outlook for China. Revenue from China contracted 13.0% YoY in 1Q24 due to increased competition and FX headwinds. AAPL is struggling to battle local competitors like Huawei, who are edging into the high-end market that Apple has traditionally dominated. China represents roughly 20% of iPhones. We believe the continued weakness in China market will remain a drag on Product growth, especially when iPhone accounts for 58% of AAPL’s total revenue.
– Weak demand for products remains a drag. Product revenue remain flat in 1Q24. iPad and Wearables saw revenue declines 26% and 11% YoY due to different product launch times and muted demand. iPhone revenue saw a 5.9% YoY increase, despite the weak demand in the China market. AAPL has guided flat growth of iPhone in 2Q24e while expecting iPad and Wearables to decelerate further. We believe the continued weakness in demand for AAPL’s other products will remain a drag on Product growth.
Helena covers Hardware/Marketplaces/ETF. Helena graduated with a master degree in Financial Technology from Nanyang Technological University