莎莎 (178.HK): 7至8月收入增長放緩 憧憬高鐵開通及黃金周帶來利好 September 18, 2018

投資概要

2019財年莎莎首個財季(3至6月)銷售額增長加快至24.8%,當中港澳地區的銷售 收入及同店增長分別增長約27.7%及25.3%。首季港澳地區的內地客交易宗數上升 27.5%,帶動整體交易宗數上升14.5%,而本地客及內地客每宗交易平均金額則分別 上升8.1%及7.0%。

據管理層透露,6月最後一週開始看到放緩的趨勢,步入第二財季(7至9月)7月受 到中美貿易戰影響及人民幣匯率波動,港澳地區的整體銷售收入增長放緩至12至 13%,8月略有改善至中高雙位數字。綜觀7至8月,本港客戶消費意欲受到金融市 場波動等負面影響較大,交易總數錄得低單數至負增長,平均交易金額也僅有約 4%增長;內地客交易金額雖僅有低單位數增長,但交易宗數則有近20%增長。

管理層對於未來數月的業務情況持樂觀態度,並憧憬9月23日高鐵香港段將能為本 港零售市場帶來更多內地遊客,而今年中秋節也臨近十一國慶,暫未有計劃在黃 金周內加大折扣率或推廣力度來催谷銷售。

About the author

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Tracy Ku
Investment Analyst

Graduated from Chinese University of Hong Kong, majoring in Economics for Bachelor Degree, and Journalism for Master Degree. Worked in financial news industry for more than four years.
Currently cover retailing, property sectors and IPOs. Good at analysis for the companies with economic policies and industry prospects.

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