雷蛇 (1337 HK) 受惠宅經濟 品牌變現在即 November 18, 2020 883

PSR Recommendation: BUY Status: Initiation
Target Price: HKDHKD3.27

投資概要
雷蛇(下稱「公司」) 是全球領先的玩家生活潮流品牌。三頭蛇商標在全球遊戲和電競社區中是最廣為人知的標誌之一。粉絲遍佈各大洲,並打造了全球最大規模、以玩家為主的硬件、軟件和服務生態系統。
全球最大的一體化遊戲生態系統 帶來獨特的生活體驗
公司透過自家硬件,軟件及服務為玩家建成「硬件、軟件、服務」一體化的生態系統。公司生態系統的核心是雷蛇軟件平台,公司的平台包括Razer Synapse雷雲、Razer Chroma幻彩、Razer Cortex雷遊。公司利用這些軟件產品跟用戶保持互動從而採集數據進行分析(包括用戶遊戲表現指標、行為數據及遊戲偏好等),可更深入瞭解用戶群。公司大部分硬件產品為「連接裝置」,可通過軟件連接生態系統。例如,用户利用 Razer Chroma幻彩連接模組連接由鼠標、鍵盤、電腦機箱帶來獨一無二的幻彩燈光體驗。當成功吸引這些用戶變成忠實用戶群後,公司便可透過氪金平台Razer Gold及金融科技業務變現。
核心業務持續受惠「宅經濟」
疫情下全球發展「宅經濟」,用戶對遊戲及電競的參與度達至前所未有的新高。公司於2020年中期業績表現強勁。收益創歷史以來新高,達4.475億美元,按年增長25.3%,主要由整個周邊設備組合的強勁增長。其中,硬件業務按年增長26%至3.827億美元;軟件及服務分部的收益增加79.3%至6,400萬美元。毛利按年增長30.1%至9,853萬美元,毛利率則由上年同期的21.2%增加至今年同期的22.0%。軟件業務持續擴大,總帳戶數目按年增長42.8%至約1億個,每月活躍用戶急增逾45%。有關增長主要由於遊戲、電競及直播活動增加,帶動公司的軟件產品組合強勁增長。

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About the author

Profile photo of Parker Chan

Parker Chan
Analyst
Research

陳柏嘉先生本科畢業於香港浸會大學工商管理學(應用經濟系)。陳先生曾於「四大」會計師事務所擔任審計員及於香港某基金公司擔任買方分析員,擅長財務分析及基本面分析。陳先生現為輝立証券持牌分析師,主要覆蓋通信以及科技硬件行業。 Parker Chan holds Bachelor’s Degree in Business Administration (Applied Economics) from Hong Kong Baptist University. Before joining Phillip Securities , Parker worked at one of the “Big Four” accounting firm as an auditor and worked as a buy-side analyst in a fund house in Hong Kong. He is familiar with financial and fundamental analysis. Parker is now a licensed research analyst at Phillip Securities and covers telecommunication / technology hardware sectors.

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