Company background
Tencent Music Entertainment (TME) is China’s trailblazer in online music entertainment
services, offering both online music and music-centric social entertainment services. The
company boasts an extensive user base and operates four leading mobile music products in
the domestic market: QQ Music, Kugou Music, Kuwo Music, and WeSing. TME provides
users with diversified music social entertainment products, creating an all-scenario music
experience that includes “discover, listen, sing, watch, perform, and socialize.” This
empowers users to engage in music creation, appreciation, sharing, and interaction.
Financial performance
In the first quarter of 2025, the company generated total revenue of RMB 7.4 billion,
representing a year-over-year increase of 8.7%. By segment, online music service revenue
reached RMB 5.8 billion, up 15.9% year-over-year, primarily driven by growth in subscription
service revenue and advertising service revenue. Social entertainment service and other
service revenue amounted to RMB 1.6 billion, down 11.9% year-over-year, mainly due to
impacts from compliance procedures and adjustments to live-streaming features. In terms
of profitability, the company’s gross profit margin rose to 44.1% in Q1 2025, largely
attributable to an optimized membership mix and increased proprietary content. Operating
profit surged to RMB 4.8 billion, a 146.9% year-over-year increase, primarily fueled by a onetime gain from equity obtained through an associate company. Adjusted net profit grew to
RMB 2.2 billion, up 22.8% year-over-year. Concurrently, the company announced an annual
dividend of USD 0.09 per ordinary share for 2024.
Online Music Services: ARPPU as the Core Growth Engine
In the first quarter of 2025, online music subscription revenue reached RMB 4.2 billion, up
16.6% year-over-year, primarily driven by Super Digital Music Package (SDIP) growth and
reduced promotional discounts. Advertising service revenue totaled RMB 1.6 billion,
increasing 13.7% year-over-year, mainly attributable to diversified product offerings.
Operationally, the number of online music paying users grew 8.3% YoY to 123 million, with
the paying ratio further rising to 22.1%. Narrower promotional discounts lifted Average
Revenue Per Paying User (ARPPU) by 7.5% YoY from RMB 10.6 to RMB 11.4 monthly, while
Monthly Active Users (MAU) contracted 4.0% YoY to 555 million.
The company stimulates deeper and broader music consumption through enriched content
services, diversified membership privileges, and precision operations, driving high-quality
growth in both standard and premium memberships. For non-paying users: on one front,
incentive-based advertisements and interactive tasks maintain engagement while
generating ad revenue; on another front, fan economy models – including digital albums,
merchandise, and song rewards – create additional monetization touchpoints to enhance
overall user monetization efficiency. We expect ARPPU elevation to remain the primary
growth driver.
Important Information
This report is prepared and/or distributed by Phillip Securities Research Pte Ltd ("Phillip Securities Research"), which is a holder of a financial adviser’s licence under the Financial Advisers Act, Chapter 110 in Singapore.
By receiving or reading this report, you agree to be bound by the terms and limitations set out below. Any failure to comply with these terms and limitations may constitute a violation of law. This report has been provided to you for personal use only and shall not be reproduced, distributed or published by you in whole or in part, for any purpose. If you have received this report by mistake, please delete or destroy it, and notify the sender immediately.
The information and any analysis, forecasts, projections, expectations and opinions (collectively, the “Research”) contained in this report has been obtained from public sources which Phillip Securities Research believes to be reliable. However, Phillip Securities Research does not make any representation or warranty, express or implied that such information or Research is accurate, complete or appropriate or should be relied upon as such. Any such information or Research contained in this report is subject to change, and Phillip Securities Research shall not have any responsibility to maintain or update the information or Research made available or to supply any corrections, updates or releases in connection therewith.
Any opinions, forecasts, assumptions, estimates, valuations and prices contained in this report are as of the date indicated and are subject to change at any time without prior notice. Past performance of any product referred to in this report is not indicative of future results.
This report does not constitute, and should not be used as a substitute for, tax, legal or investment advice. This report should not be relied upon exclusively or as authoritative, without further being subject to the recipient’s own independent verification and exercise of judgment. The fact that this report has been made available constitutes neither a recommendation to enter into a particular transaction, nor a representation that any product described in this report is suitable or appropriate for the recipient. Recipients should be aware that many of the products, which may be described in this report involve significant risks and may not be suitable for all investors, and that any decision to enter into transactions involving such products should not be made, unless all such risks are understood and an independent determination has been made that such transactions would be appropriate. Any discussion of the risks contained herein with respect to any product should not be considered to be a disclosure of all risks or a complete discussion of such risks.
Nothing in this report shall be construed to be an offer or solicitation for the purchase or sale of any product. Any decision to purchase any product mentioned in this report should take into account existing public information, including any registered prospectus in respect of such product.
Phillip Securities Research, or persons associated with or connected to Phillip Securities Research, including but not limited to its officers, directors, employees or persons involved in the issuance of this report, may provide an array of financial services to a large number of corporations in Singapore and worldwide, including but not limited to commercial / investment banking activities (including sponsorship, financial advisory or underwriting activities), brokerage or securities trading activities. Phillip Securities Research, or persons associated with or connected to Phillip Securities Research, including but not limited to its officers, directors, employees or persons involved in the issuance of this report, may have participated in or invested in transactions with the issuer(s) of the securities mentioned in this report, and may have performed services for or solicited business from such issuers. Additionally, Phillip Securities Research, or persons associated with or connected to Phillip Securities Research, including but not limited to its officers, directors, employees or persons involved in the issuance of this report, may have provided advice or investment services to such companies and investments or related investments, as may be mentioned in this report.
Phillip Securities Research or persons associated with or connected to Phillip Securities Research, including but not limited to its officers, directors, employees or persons involved in the issuance of this report may, from time to time maintain a long or short position in securities referred to herein, or in related futures or options, purchase or sell, make a market in, or engage in any other transaction involving such securities, and earn brokerage or other compensation in respect of the foregoing. Investments will be denominated in various currencies including US dollars and Euro and thus will be subject to any fluctuation in exchange rates between US dollars and Euro or foreign currencies and the currency of your own jurisdiction. Such fluctuations may have an adverse effect on the value, price or income return of the investment.
To the extent permitted by law, Phillip Securities Research, or persons associated with or connected to Phillip Securities Research, including but not limited to its officers, directors, employees or persons involved in the issuance of this report, may at any time engage in any of the above activities as set out above or otherwise hold an interest, whether material or not, in respect of companies and investments or related investments, which may be mentioned in this report. Accordingly, information may be available to Phillip Securities Research, or persons associated with or connected to Phillip Securities Research, including but not limited to its officers, directors, employees or persons involved in the issuance of this report, which is not reflected in this report, and Phillip Securities Research, or persons associated with or connected to Phillip Securities Research, including but not limited to its officers, directors, employees or persons involved in the issuance of this report, may, to the extent permitted by law, have acted upon or used the information prior to or immediately following its publication. Phillip Securities Research, or persons associated with or connected to Phillip Securities Research, including but not limited its officers, directors, employees or persons involved in the issuance of this report, may have issued other material that is inconsistent with, or reach different conclusions from, the contents of this report.
The information, tools and material presented herein are not directed, intended for distribution to or use by, any person or entity in any jurisdiction or country where such distribution, publication, availability or use would be contrary to the applicable law or regulation or which would subject Phillip Securities Research to any registration or licensing or other requirement, or penalty for contravention of such requirements within such jurisdiction.
This report is intended for general circulation only and does not take into account the specific investment objectives, financial situation or particular needs of any particular person. The products mentioned in this report may not be suitable for all investors and a person receiving or reading this report should seek advice from a professional and financial adviser regarding the legal, business, financial, tax and other aspects including the suitability of such products, taking into account the specific investment objectives, financial situation or particular needs of that person, before making a commitment to invest in any of such products.
This report is not intended for distribution, publication to or use by any person in any jurisdiction outside of Singapore or any other jurisdiction as Phillip Securities Research may determine in its absolute discretion.
IMPORTANT DISCLOSURES FOR INCLUDED RESEARCH ANALYSES OR REPORTS OF FOREIGN RESEARCH HOUSE
Where the report contains research analyses or reports from a foreign research house, please note:
She graduated from the University of New South Wales with a bachelor's degree in accounting and finance and from the University of Hong Kong with a master's degree in finance. He is currently a licensed analyst at Phillip Securities, mainly responsible for research in the TMT and semiconductor sectors, and has worked in securities companies and family offices.